On Location Experiences is a premium experiential hospitality business owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (the entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi. On Location Experiences specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment.

On Location Experiences is the official hospitality partner of the NFL, providing proprietary fan access and tickets to the Super Bowl, Pro Bowl, NFL Draft, International Series, and other marquee NFL events. On Location is expanding its offerings through new partnerships, including a joint venture with Ricky Kirshner, one of the entertainment industry’s preeminent event producers, as well as the acquisitions of Anthony Travel, the nation’s largest provider of sports and travel management services, Runaway Tours, the VIP hospitality business for premier music acts that was founded by Jon Bon Jovi, Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience, and Jack Murphy’s Nomadic Entertainment to create exclusive music and high-end nightclub experiences, leading up to major sporting events.