First-Ever Bud Light Super Bowl Music Fest

First-Ever Bud Light Super Bowl Music Fest

On Location Experiences and Bud Light Launch First-Ever Bud Light Super Bowl Music Fest, a Three-Night Music Festival Leading up to Super Bowl LIII in Atlanta

Expands the weekend for fans and redefines the role of music at one of the biggest sporting events in the world

Super Bowl Music FestOn Location Experiences, the official hospitality partner of the National Football League and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest.

The three-night festival will take place Thursday, January 31st through Saturday, February 2nd at Atlanta’s fully transformed, premium, sports and live entertainment venue State Farm Arena. Full talent line up to be announced this week. EA SPORTS BOWL will kick off the Bud Light Super Bowl Music Fest Weekend on Thursday. Additional presenting partners are StubHub and Ticketmaster.

“At On Location, we are always looking for new ways to elevate the Super Bowl experience, which is why we are very excited to present the first-ever Super Bowl Music Fest. This unique three-night music experience will provide tremendous engagement and activation opportunities for sponsors, appeal to corporate clients looking to entertain and give the fans in Atlanta an outstanding weekend of music talent,” says John Collins, CEO of On Location Experiences. “A special thanks to our partners Steve Koonin and the Atlanta Hawks and State Farm Arena, as well as Michel Doukeris and his team at Anheuser-Busch for sharing this creative vision and look forward to working together to deliver an impressive Super Bowl 53 weekend.”

“The number of live, world-class events that fans can experience during Super Bowl week expands each year. The Super Bowl Music Fest will bring phenomenal talent and energy to the heart of the Super Bowl LIII campus in downtown Atlanta”, says Peter O’Reilly, Senior Vice President, Events & Club Business Development, National Football League. “We are thrilled to partner with On Location Experiences as they continue to bring to life innovative new ways for fans to experience Super Bowl week.”

In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances.

“Bud Light brings people together and there are no two better occasions that do that than sports and music. The Bud Light Super Bowl Music Fest is going to be a destination for everyone in Atlanta whether your team is playing in the game or not, and make Super Bowl weekend bigger than ever before,” said Michel Doukeris, Zone President North America and CEO of Anheuser-Busch.

Steve Koonin, Chief Executive Officer of the Atlanta Hawks and State Farm Arena, added, “We are extremely excited to be partnering with On Location Experiences on the first-ever Super Bowl Music Fest and thrilled to welcome 45,000 fans from all over the world as part of this amazing weekend to the all new, re-imaged, state-of-the-art State Farm Arena.”

In addition to the Bud Light Super Bowl Music Fest official lineup, an array of premium seating offerings, including suites and club packages, will be available also featuring options for premium hospitality. For updates, visit https://www.superbowlmusicfest.com.

SOCIAL MEDIA LINKS / HASHTAGS
Website: https://www.superbowlmusicfest.com
Instagram: SBMusicFest
Facebook: SBMusicFest
Twitter: SBMusicFest
Hashtag: #SBMusicFest

More Stories

London Games Kickoff
Meet Your Super Bowl LIII Hosts
NFL Legends Lineup Announced for Super Bowl LIII
Star-Studded Matchup
The London Experience of a Lifetime
Mexico City's Magic
Power Player
A True Taste of Atlanta
Future Super Bowl and NFL Draft Hosts Announced
Bringing London’s History To Life
You're On The Clock
You’ve Been Selected
Atlanta Super Bowl Host Committee Announces Partnership with OLE
A Super Bowl Surprise
Super Bowl LII Recap
Music Hits Minneapolis
Celebration Sunday
Gameday Ready
Welcome to the Bold North
Red Carpet Tailgate For The Win
Pro Bowl Practice & Party
Super Bowl LIVE Presented by Verizon
Disney’s Newest Restaurant
NFL Alumni At Super Bowl LII
Kelly Clarkson Headlines Pre-Game
On Location Experiences Announces Acquisition of PrimeSport
Dave Matthews Band Performs
Mexico City Memories
Celebrity Chef Announced
Behind the Scenes with Don Renzulli: Leadership in Sports & Events
Your Next Family Getaway
Showcasing A New Stadium
Tampa Takes Super Bowl LV
Twice the Action
NFL Draft Selects You
The 2017 NFL Draft – The Future is Here
Forty Under 40
Champions Club Kicks Off
A Look Back at <br> Super bowl LI
Pre-Game <br> The Right Way
A Historic Game
Chris Shepherd's Signature Wings
Saturday Snapshots
Today is Gameday
The Best of Houston
Day 2: Highlights From Houston
Friday In Houston: A Look Back
24K Magic At Club Nomadic
Doors Open At Club Nomadic
Super Bowl LI Weekend Begins At Texans House
Super Coach Surprise - Winner Announced!
Pro Bowl: Video Recap
Pro Bowl 2017 Gameday Gallery
2017 Pro Bowl: Video of The Day
Pro Bowl: Practice Is On
2017 Pro Bowl Gameday Recap
2017 Pro Bowl: Friday + Saturday Highlights
Paying It Forward with Deion Sanders
Three Incredible Performances at Champions Club
2017 Pro Bowl Saturday Recap
SEE YOUR TEAM IN HOUSTON
SBLI: Beyond The Stadium
Bring Your Appetite to SBLI
The 2017 NFL Pro Bowl
Houston’s Star Chef At SBLI
51 Days To SBLI Kickoff
On Location is Bloomberg’s Bet
Redskins vs. Bengals
International Series Jaguars vs. Colts
On Location Adds Two To The Team
International Series Giants vs. Rams
On Location Featured In Bloomberg
Sneak Peek at Club Nomadic
London's Calling In 2017

On Location Experiences uses cookies and similar technologies. By using these sites you are agreeing to our Privacy Policy (including our use of cookies) and our Terms of Use. Read about how we use cookies and how you can control them in our Privacy Policy.

×