On Location Experiences and Bud Light Launch First-Ever Bud Light Super Bowl Music Fest, a Three-Night Music Festival Leading up to Super Bowl LIII in Atlanta
Expands the weekend for fans and redefines the role of music at one of the biggest sporting events in the world
On Location Experiences, the official hospitality partner of the National Football League and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest.
The three-night festival will take place Thursday, January 31st through Saturday, February 2nd at Atlanta’s fully transformed, premium, sports and live entertainment venue State Farm Arena. Full talent line up to be announced this week. EA SPORTS BOWL will kick off the Bud Light Super Bowl Music Fest Weekend on Thursday. Additional presenting partners are StubHub and Ticketmaster.
“At On Location, we are always looking for new ways to elevate the Super Bowl experience, which is why we are very excited to present the first-ever Super Bowl Music Fest. This unique three-night music experience will provide tremendous engagement and activation opportunities for sponsors, appeal to corporate clients looking to entertain and give the fans in Atlanta an outstanding weekend of music talent,” says John Collins, CEO of On Location Experiences. “A special thanks to our partners Steve Koonin and the Atlanta Hawks and State Farm Arena, as well as Michel Doukeris and his team at Anheuser-Busch for sharing this creative vision and look forward to working together to deliver an impressive Super Bowl 53 weekend.”
“The number of live, world-class events that fans can experience during Super Bowl week expands each year. The Super Bowl Music Fest will bring phenomenal talent and energy to the heart of the Super Bowl LIII campus in downtown Atlanta”, says Peter O’Reilly, Senior Vice President, Events & Club Business Development, National Football League. “We are thrilled to partner with On Location Experiences as they continue to bring to life innovative new ways for fans to experience Super Bowl week.”
In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances.
“Bud Light brings people together and there are no two better occasions that do that than sports and music. The Bud Light Super Bowl Music Fest is going to be a destination for everyone in Atlanta whether your team is playing in the game or not, and make Super Bowl weekend bigger than ever before,” said Michel Doukeris, Zone President North America and CEO of Anheuser-Busch.
Steve Koonin, Chief Executive Officer of the Atlanta Hawks and State Farm Arena, added, “We are extremely excited to be partnering with On Location Experiences on the first-ever Super Bowl Music Fest and thrilled to welcome 45,000 fans from all over the world as part of this amazing weekend to the all new, re-imaged, state-of-the-art State Farm Arena.”
In addition to the Bud Light Super Bowl Music Fest official lineup, an array of premium seating offerings, including suites and club packages, will be available also featuring options for premium hospitality. For updates, visit https://www.superbowlmusicfest.com.