Super Bowl LII Look Back


Our Week in the Bold North

A Look Back at Super Bowl LII

What can you expect at Super Bowl? With NFL On Location it’s about the end to end experience. From getting to know the hometown and celebrating the sport of football to late nights of music and even nonstop networking for our corporate clients… there is nothing like being there for the biggest game of the year.


Around the world, guests watched on the edge of their seats as the Philadelphia Eagles faced off against the New England Patriots. Our fans had front row seats to every minute of the action… From their 50-yardline views to a halftime show just a fingertip away and a confetti-filled celebration on the field – their experience at U.S. Bank Stadium was one for the record books.

Pre-Game Parties

Prior to kickoff, On Location guests took “pre-gaming” to a new level. With Kelly Clarkson musical performances, NFL Alumni meet & greets as well as over three hours of all-inclusive food and beverage, they had something to celebrate before their teams stepped onto the field.

Headlining Concerts

Super Bowl is about more than gameday. It’s an entire week of daytime festivities, A-List parties and the most sought after headlining concerts. This year in Minneapolis, On Location Experiences and our sister companies produced five major shows including performances by Imagine Dragons, P!nk, Dave Matthews Band, JLo and P Diddy.

Super Bowl Live

The Bold North came to life with fans and Minnesota natives from across the state. A sea of purple took over downtown Minneapolis as the Super Bowl spirit echoed in the days leading up to the big game. Super Bowl Live on Nicollet Mall elevated each fan’s experience creating a winter wonderland of ice sculptures, live music, ice skating and interactive games.

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